Website Design: What is SEO?

SEO stands for Search Engine Optimization. It involves performing various tasks intended to increase visibility to a website in the eyes of the popular search engines such as: Google, Yahoo, Bing, & etc.

There are two main categories of SEO activities, which are: On-Page SEO and Off-page SEO.

On-Page SEO

On-Page SEO are activities that intentionally manipulate the content and structure of your website files to be optimized to be interpreted by the search engine crawlers, spiders, and robots.

Examples of such activities are adjusting the page content, header labels, META tag descriptions, and other various items that may impact your competitive marketing edge.

This process begins by evaluating where your website is ranked compared to it's competitor websites in each of the keyword search results you wish to e visible for.

We will assist you in avoiding the most common mistakes made by web designers without SEO training.

Off-Page SEO

Off-Page SEO are activities that are performed outside of the files that make up your website.

These activities are much more extensive and time consuming than on-page SEO activities. Be sure to review the many aspects of off-page SEO discussed below.

SEO Back Links

The most popular and effective SEO activity is negotiating back links.

A "Back Link" is a clickable text reference to your website located on a website other than your own.

Each of these links is considered one vote of confidence to your website, which plays a huge role in how the various search engine companies rank you in comparison to your competitors.

Bookmarking Registration

Incorporating bookmarking sites into your website design allows users to easily return to your website at their convenience.

Social Media Networking

Leverage social media portals such as Facebook, Twitter, Blogs, and more to increase the awareness of your website.

This is a great and economic way of increasing your website visibility.